All about ME campaign
Nike HR got tired of their poorly considered and generally boring campaigns, so they approached Nemo to spice it up a little. After what seemed to be a million rounds of back-and-forth, the actual printed pieces only vaguely resembled my final round of creative, but I had fun making them anyway. Also since this was a global campaign, it provided the interesting challenge of setting the same copy in the same lock-ups in 7 different languages. This campaign was used strictly in-house to reach Nike employees and was deployed world-wide on Nike campuses in the form of window vinyls, computer start-up screens, mouse pads, and, of course, posters. 11" x 17". Art directed a little by Mr. Leo Battersby.